Understanding the existing state of an organization is an obvious start to any consulting practice. With CultureMD, however, we do not view this exercise as a mere step in a process, rather it is the beginning of a lasting relationship, built on trust. With each and every client we encounter, our team is humbled time and again by the willingness of people in an organization to share about the culture they are experiencing, good and bad. We consider it an honor to hear these important opinions. We value them and are committed to helping your company achieve the culture it desires. CultureMD typically becomes familiar with its clients by engaging in interactive meetings with key management and conducting cross-functional employee interviews. The goal at this stage of the process is only to identify the reality of the current culture, pinpointing potential issues that need to be addressed.

Once we have carefully listened, understood and gained the perspectives about the strengths and weaknesses of our client's culture, we will begin the process of further investigating key areas to determine the underlying causes of the cultural concerns identified. CultureMD uses various diagnostic tools such as personality assessments, work-role assessments, interactive meetings with management and employees, among many other effective, high-quality tools to diagnose these current concerns. Most often, the assessment process quickly reveals "culture killers" (people and process) and provides an excellent foundation on which to proceed.